Cold Calling
PURPOSE
To succeed in approaching prospective clients through successful cold calling.
TARGET GROUP
Staff members who are responsible for marketing the company’s product telephonically.
THE TRAINING PROGRAMME
SUBJECTS:
- VOICE SKILLS
- TELEPHONE TECHNIQUES
- FOCUS ON THE GOAL
- THE OPENING STATEMENT
- LET YOUR LANGUAGE MATCH YOUR THINKING
- PREPARE A SCRIPT
- RIGHT TIMING
- PERSISTENCE
- ASSERTIVENESS
- SCHEDULING OF APPOINTMENTS
- THE TARGET MARKET
- DEALING WITH GATEKEEPERS
- PROSPECTS AND PROMOTIONAL ITEMS