Understanding Individual Diversity




Tools Available

  • Get a full Personality Profile
  1. The DISC Assessment
  2. The Myers-Briggs Test
  3. The Enneagram Test
  4. Big 5 Personality Traits
  • Get a full Personality Profile from a LinkedIn Profile

Identify anyone’s personality Use the Crystal API to send unstructured text, a PDF resume, or a public social media URL and get a full personality profile.

  • Access your saved personality profiles

You can pull all personality profiles owned by your team to enrich your database or CRM.

  • Google Chrome extension

Download Crystal’s Chrome Extension.

  • Mobile App

Install Crystal’s free mobile app to view anyone’s personality on the go.

  • Slack

Install personalized, situation-specific advice to communicate effectively and write persuasively.

  • Personality AI

Download the new technology revolutionizing how we sell, lead & communicate.

  • eBooks
  1. Improve your Phone Calls and Meetings
  2. Upgrade your Emails
  3. Effectively Lead Teams
  4. Resolve a Conflict
  5. Pitch Pricing
  6. Recruit the Perfect Candidate
  7. Schedule a Meeting
  • InfoGraphics

Browse our infographics

  • Predicting Personality

Watch the Video

Order Now

Understanding Personal Diversity




Tools Available

  • Get a full Personality Profile
  1. The DISC Assessment
  2. The Myers-Briggs Test
  3. The Enneagram Test
  4. Big 5 Personality Traits
  • Get a full Personality Profile from a LinkedIn Profile

Identify anyone’s personality.  Use the API to send unstructured text, a PDF resumé, or a public social media URL and get a full personality profile.

  • Access your saved personality profiles

You can pull all personality profiles owned by your team to enrich your database or CRM.

  • Google Chrome extension

Accurately predict a personality from a LinkedIn profile or CRM using the Chrome Extension.

Download the Chrome Extension to see anyone’s personality on popular social media sites.

  • Mobile App

Install the free mobile app to view anyone’s personality on the go.

  • Slack

Install personalized, situation-specific advice to communicate effectively and write persuasively.

  • eBooks

View our eBooks.

There are many more available.

  • InfoGraphics

Browse our infographics

  • Predicting Personality

Life Coach, Tony Robbins had this to say about the book.

“Effective communication starts with empathy. You need to understand the other person’s core motivations and desires before you can make an impact. This book is a powerful, comprehensive guide to personality differences and how to navigate them, so you can be more persuasive, create better relationships with your customers, and thrive in the modern economy. It is insanely valuable advice for any business leader!”

Watch the Video.

Order Now.

You receive a free Personality Assessment worth $49 when you purchase & share the book on social media.

Understanding Personal Diversity


Have you ever wondered why you just ‘connect’ with some people, and others not?

How would you like to communicate effectively with people you don’t even know?

There are now tools available to help you do so.

It’s easy to work with people you ‘connect’ with.

How do you work with those you don’t?

How do you select people who will work well as a team?

Your job-satisfaction and the success of your business depends on it, so it cannot be ignored.

Why does personality matter, what is it and where does it come from?

How much of it were you born with, and how much do you pick up along the way?

We are all unique.  We all have strengths and weaknesses.  Consequently, people communicate differently and they do better when communicated to in a certain way.

We delve into an analysis of personality types.  There are many personality models, but four of the most popular are DISC, MBTI, Enneagram, and Big Five.


Personality can be predicted from text (like a resumé or a social media account) using artificial intelligence (AI).

How to Use Personality Data

  • Improve your Phone Calls and Meetings,
  • Upgrade your Emails,
  • Effectively Lead Teams,
  • Resolve a Conflict,
  • Pitch Pricing,
  • Recruit the Perfect Candidate,
  • Schedule a Meeting.

Enrich your database or Client Relationship Management (CRM) by creating Personality Profiles of your colleagues and clients.

Tools Available

  • Get a full Personality Profile from a LinkedIn Profile,
  • Google Chrome extension,
  • Mobile App,
  • Slack gives you advice on how to deal with someone,
  • Personality AI, the new technology revolutionizing how we sell, lead & communicate,
  • eBooks,
  • InfoGraphics,

Predicting Personality

If your job requires communication, like sales, management, recruiting, marketing, and more, this book introduces a secret weapon: Personality AI.

“This book is a powerful, comprehensive guide to personality differences… Insanely valuable advice for any business leader!”  Tony Robbins.  Life Coach


Learning about personality types can help you better understand why people act and speak in certain ways, and, in turn, allow you to relate more to others and communicate more effectively with them.

In other words you:

  • Develop your own style of communicating based on your personality type, and
  • Learn to quickly assess the most effective way of communicating with others.
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